GET YOUR BUSINESS
ON THE WEB
You're a professional, you know
your own business, and the importance of keeping pace with your competitors.
They're probably already using the latest web technology to promote their
products and services and reach new customers, and you know it's high time you
got your business online.
The only question is how to get started. Most small companies do not have the resources to invest in dedicated server systems and staff. And you probably don't want to spend the money to hire a team of web designers and artists. You need a complete web site creation solution that will allow you to get your site up and running quickly.
NETSCAPE DELIVERS THE ALL-IN-ONE SOLUTION
Netscape now offers an all-in-one solution for
professionals or small businesses who want to create a high-quality web site
quickly and at low cost. Netscape Publishing Suite combines the power of
Netscape Communicator with web authoring tools from NetObjects. You can design
your site, create your own graphics, and then publish your ideas online with the
push of a button. Netscape Publishing Suite can even help you establish a web
hosting account with an ISP, if you don't already have one. And you keep control
of your site, so you can easily update it with new content whenever you need
to.
NETOBJECTS FUSION
NetObjects Fusion brings professional-quality web
site design tools to Netscape Publishing Suite. Fusion offers an intuitive
site-based approach to web design. The program will guide you through the entire
process from site layout and design to page and content editing to one-button
publishing to your ISP.
Fusion presents web site design as a set of visual relationships that are simple to create and easy to change. Then Fusion automates the site layout you've created and generates all the internal links and banners needed to complete your web site. Say you want to structure your site first to show your company's services, staff, and how to buy. You might then want to add links between sales and your product catalog and order forms.
NETSCAPE COMMUNICATOR
While Fusion will help you to create your web site, Netscape
Communicator provides you with a suite of powerful Internet communications tools
for your ongoing business needs. Communicator's multimedia email and discussion
group capabilities let you exchange rich HTML documents with business partners
and customers. You can view your site and browse the Web with the award-winning
Netscape Navigator browser. And the Netcaster component of Communicator lets you
choose from hundreds of channels that bring the latest news and information to
your desktop.
PAINT SHOP PRO
Netscape Publishing Suite also comes with Paint Shop
Pro, an award-winning graphics program, to help you create or edit all the
images you need for your site. Paint Shop Pro gives you sophisticated graphics
capabilities typically found in programs costing hundreds of dollars more.
For example, Paint Shop Pro lets you create your company logo as a GIF file with a drop shadow and a transparent background. You can even palette-optimize your graphics for better web performance and faster downloads.
WEB EXPLOSION GRAPHICS COLLECTION
To add to your
site's professional look, you also get a collection of 500 graphic elements in
the Nova Web Explosion Sampler. These graphic images - including banners,
backgrounds, and bullets - are great tools for enhancing your web pages.
BONUS UTILITIES AND PLUG-INS
Netscape Publishing Suite also includes a variety of utilities designed
to make working on the Web, and on web sites, much easier:
You've probably already experienced the convenience of plug-in technology in Netscape Navigator. Netscape Publishing Suite includes 11 additional plug-ins that you may find useful both for both authoring and browsing.
As you can see, you don't need a large staff or a major investment to create a web site for your business. Netscape Publishing Suite provides a rich set of tools for creating and managing your web site, all from your desktop. For more information, visit the Netscape Publishing Suite web site or your local computer software retailer.
Richard Cravens is the author of the Official Netscape Enterprise Server 3 Book and coauthor of the Official Netscape SuiteSpot 3 Book and the forthcoming Official Netscape Publishing Suite Book, as well as various other titles on Netscape products and Internet connectivity.